The right paint stroke to use in interior painting is highly debatable. It's not a talent as much as a skill that is learned through practice. Many experts paint in a “W” pattern when using foam rollers, but others simply roll up and down then sideways with either brushes or rollers. The motion isn’t as important as making sure that the application is even and drip-free across the entire area. However, technique is important when you're covering over wall repairs.
The article and comments were great information to have before deciding how to go about getting a painting job done. I think the important point is that there are several key choices (who to do the work; color, sheen, quality, of paint; how many coats; amount of prep/repairs to be done and by whom, how long the job will take, provisions for changes, how detailed the contract needs to be; advanced deposit/progress payments/final payment; final inspection, etc.) that need to be made and it requires advanced research and planning in order to become well enough informed to make the right choices. Then it requires spending sufficient time to check materials and inspect the quality of the work while it is on-going, raher than waiting to do it all at the end. President Reagan's philosophy of "Trust, but verify." applies.
Register your business. The final step to becoming operational is to actually form a business entity. Usually, this is as simple as filling out a few forms with the Business Services Division of your local government. Private contractors will need to file for sole proprietorship, which means you'll be recognized as having full ownership of the company.[21]
I'm an architect and my firm routinely specifies interior finishes for projects so I thought I'd contribute a professional's perspective on the issue of how many coats of paint are deemed "acceptable". The fact of the matter is the average consumer usually isn't a paint expert and can't be expected to know about all the factors that impact coverage. That knowledge is considered "means and methods" and in a court of law, the responsibility lies with the painter or general contractor, not the consumer. What the consumer should be concerned about is the final result-does it look good and is it what you expected? The simplest way to communicate this to your painter is to stipule in your written agreement that the number of coats will be "as required to cover". That way all the guess work about what kind of primer, how many coats, how color affects the scope of work, etc., is removed from the consumer's responsibility and resides where it belongs-with the professional. In the contract that's why retention is always a good idea-typically 10% is withheld from payment until the job is completed to the satisfaction of the customer. Of course in return you as the customer have to be reasonable about what constitutes a completed job. Just my $.02.

We are completely dedicated to making sure our customers are satisfied with the painting services we provide. We use only our top notch tools and paint so you know you can depend on the work we do for you. We will complete any job you hire us for as efficiently as possible and within any budget you set. As a residential paint contractor, we can paint the interior or exterior of your home or office. We can also provide our pressure cleaning service on any surface on your property to get rid of dirt and make sure it's completely clean and ready for us to paint.

My friend already posted about this, but the incident is so outrageous it deserves two postings. On a lovely Sunday afternoon, we were out on a  walk and waiting, patiently, on 65th and 1st for the east-west traffic to stop and allow us to cross. When the eastbound traffic was clear, a car heading west stopped to let us cross. Behind this law-abiding driver, heading west, was the Excel Home Painting van. The Excel driver immediately started honking at the car in front of him--you know, the one that stopped to allow pedestrians to cross--and then screaming and cursing at us, including calling us "f**king bitches and whores." Why? Because we were crossing the street. Really?
"I had tru colors paint my home office. They delivered a beautiful paint job, on time, with no issues. I have also used them in the past for having the exterior of my home painted, which was also an excellent job, delivered on time and within budget. I will be using them to have the rest of my home painted, and will most likely have trim and molding work done by them too. Highly recommended!!!"
Painting contractors work in the property maintenance sector. Depending on their skills and resources, they might specialize in painting different types of buildings, including houses and apartments, or commercial properties, such as offices, factories or retail outlets. Some contractors work directly for property owners; others find work through real estate firms, rental agents and property maintenance companies.
• One room or the whole house? Applying one coat in one room is a reasonable DIY Saturday project (especially if you have help and beer). Multiply the time spent moving furniture, prepping walls and sanding old trim by the number of rooms in the house, and you might want to hire real help. It's the same outside. You can probably tackle one shady garage wall that needs a little scraping and sanding plus a coat of paint, but covering all surfaces of the house is usually best left to a pro.
Such a fantastic job.  Thank you, Thank you Alex and his crew.  Wow!!  Our house looks brand new.  I can't believe what a spectacular job Alex and his crew of two extra men were able to accomplish.  They worked so efficiently as a team.  What an incredible attitude they bought to our project.  A few times, one of the team members was even singing on the job.  My home looks absolutely beautiful.  We went from peeling, buckling exterior paint to a gorgeous, pristine and fresh exterior.  House Beautiful photographers, we are ready for you.  Alex's crew were so well prepared and methodical as to how they approached our home.  I had no idea at the onset how much detail work goes into painting the exterior.  They made certain every detail was covered.  If any hiccups arose, I was notified and we discussed how to correct the situation before they proceeded.  Their communication skills are spot on.  They are totally trustworthy and work so very hard every minute they were here.  What a pleasure to have them here.  I completely recommend them without any hesitation.  Tremendous Thank You again.
The speed with which a painter can complete the job will determine its final cost, but time is difficult to estimate. Some painters have more experience and cover a wall faster, but some are more methodical and take more time. Most painters should be able to cover about 100 to 120 square feet of flat surface in an hour, unless they are working on a very large wall. Wood or plaster might reduce that amount to 80 to 100 square feet. You should also consider the time required for a first coat to dry before a second coat may be applied. This will add time as well -- anywhere from one to 48 hours depending on the paint.
When selecting a color scheme for the home’s exterior homeowners can choose color options that will correct flaws that they may feel exist with their home and property.  Some examples include utilizing two shades of a single color to make a home appear appropriately sized when the home may be too large or too tall.  To accomplish this effect individuals will want to place the darker tone on the upper level of the home’s exterior.  Smaller windows can appear more proportionately sized by trimming them in a lighter tone of paint.  Darker colors make a space or feature appear smaller.  The same effect can be obtained for homes positioned further away from a curb.  By using lighter tones the home will not feel camouflaged.

Painting in the bedroom should always display an object in a pair. Single object indicates loneliness.  Display a beautiful pair of loving birds figurine or painting enjoying each other’s company.  When it comes to decorating a house or bedroom, vastu says big No No to such objects or paintings.  A  painting or object may be unnaturally beautiful but to protect your happiness and harmony in a space, you should avoid putting up works which exude any negative feelings. Also, avoid wild animals in the house especially a bedroom. Replace lonely scene with the symbol or object that are paired, coupled, or romantic to make you space tuned in right frequency.
We are a commercial paint contractor that can perform any painting service for our customers throughout Miami, Broward and Palm Beach Counties. We specialize in painting the exterior of many different buildings as well as the structures and surfaces on the interior. We can provide our customers with waterproofing services that will prevent water damage to any structure in or around your building so you can avoid potentially expensive repairs. We also have the experience and resources to provide you with our texture and drywall finishing services and carpentry in your commercial building.

Visit my  Paint Life Tool Store.  A large majority of the tools I use and are seen in my video are also available in my tool store.  Only tools and products I use and would recommend are available in my tool stores.  You can visit my Paint Life tool store and purchase tools by clicking here.  Paint Life Tools are game changing tools that help increase production, profits, and make your painting team more efficient.  We have tools to remove paint runs, control overspray, make scraping fun, and increase your speed cutting in.  Our store includes our very own PAINT LIFE paint wear clothing, stickers, hats, jewelry, and more.  Visit our store and purchase tools and gifts for work, presents, or to simply support our efforts to provide FREE painting advice worldwide.  
After painting the ceiling, work from the top down: Start with the crown molding, then do the walls and then paint the casement molding around the windows and doors. Do baseboard molding last. "Painting the baseboards last keeps dust and grit from traveling off the floor, onto the brush and then up onto the freshly painted casements," explains Weeks.
Take and pass your contractor’s certification exam. Like the licensing requirements, the content and format of the exam will vary depending on your location. However, the test will almost always include a comprehensive written section, on top of which you may be asked to describe or demonstrate key skills. Upon passing your exam, you’ll have between 1 and 4 years to complete the process of formally registering your business.[11]
Even if you plan on painting your home in various shades of white or off white, there is still a fair amount of planning that should go into the project to ensure that you get the results you want. Color and tone have a powerful impact on how a room is perceived, so it’s crucial to take the time to view each room on its own and in conjunction with the rest of the space.
Ryan, David  and Erin were so  helpful during the entire process. The team was easy to work with, detail oriented and efficient. Because of this the entire project went smoothly, from the in person consultation, scheduling and throughout painting process. Hector and his crew did a wonderful job. They came in on time, asked questions when they needed to, polite, hardworking and most importantly excellent at their jobs.
If you have ornamental or colorful trees, shrubbery or floral selections around your home you should figure their colors into the color scheme selection that is made.  These landscaping attributes will have an effect on how appealing the property is as a whole throughout the year.  Homes that have a great deal of trees can make the property darker and cast shadows onto the home.  Individuals will want to avoid darker colors for these situations.
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